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Related Tags: marriage | proposition 8 | reason |

Opinion: Issues

Why Prop 8 Won: TV Commercials Based on Reason, not Fear

To understand why Proposition 8, the ballot initiative that banned gay marriage, won in California, watch the campaign’s TV commercials at the What Is Prop 8? website. Not only were they well-made, featuring a multi-ethnic cross-section of very normal, quasi-hip, young to middle-age Californians, the commercials were models of serious, rational… READ MORE >


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